The Bright Moment_Mask Pack
ByUR 2023 Season
Photography, Campaign, Art Direction
Enhancing your own light that you may not even be aware of.
It is the beauty of soft, moist bare skin. When you always protect your skin from UV rays, dryness, irritation, and various troubles and get close to the ideal skin you want, you start to like yourself, have confidence, and become beautiful from the inside out. When you gain confidence in your bare skin, you begin to glow with vitality.
ByUR focuses on nurturing the beauty of bare skin, aiming to bring out the most radiant moments unique to each person, in their own best light to show off. With ByUR's latest campaign, "True Beauty Mate For your bright moments," it emphasizes the "Bright Moment" in the persona. In a space reflecting the preferences of the ByUR’s persona, the campaign vividly captures the naturally beautiful shining moments in the character's everyday life.