MATE, The Bright Moment_Vita Line
ByUR 2023 Season Campaign
Photography, Campaign, Art Directing, Set design
The campaign personifies the shining women in the city who love the same tastes of the present day. It is a ‘Shared taste community’ and ‘Mate' that communicates and blends senses and emotions to share each other's tastes, respecting each other's individuality and diversity, and reflecting the natural beauty and imposing appearance of each person's speciality.