DAKS London Studio 20
Client : DAKS LONDON  

"Daks" is a brand that has maintained a classic heritage style based on a solid history. In order to attract young customers in their 20s and 40s, we propose a new visual that interprets the brand identity of "Daks" as a newtro sensibility.
Key word / Smil Natural Daily Chiv Eciting Shy Mic-Match Lovely Enrgetin Twin Freedom
Cozy New-Tro Casual Colorful Modern Elegant City Classic Easy Chripy Kitsch Fun Trandy Life Street Unique